The first ever Batimat Egypt*, co-located with two other construction industry shows, showcased Egyptian and international products and technical solutions for the construction and architecture sectors, tailored to the specific demands of the developing local and regional market.
International prestige, local influence
The partnership between Reed Expositions France, the world’s leading B2B and consumer events organiser, and Arabian German Exhibitions & Publishing, the leading event organiser in the Middle East, is proving productive.
The three shows drew 392 professional exhibitors — 81 to Batimat Egypt alone. The presence of leading Egyptian companies, representing 85% of exhibitors, confirmed the attractiveness of the local offer. This was enhanced further by the participation of numerous international companies.
Sixteen countries were represented at the event, including Turkey, the United Arab Emirates, the Netherlands, Germany and France.
The 3 shows together welcomed 22,232 trade visitors. Nine percent were international visitors from:
– Neighbouring countries such as Saudi Arabia and the United Arab Emirates,
– African countries such as Algeria, Côte d’Ivoire, Cameroon, Morocco, Nigeria, Senegal and Tunisia,
– European countries such as France and Italy, and Asian countries such as China.
Delegations backed by ministries and industry federations from Algeria, Côte d’Ivoire, Cameroon, Morocco, Nigeria, Senegal and Tunisia gathered in large numbers to find products and technical solutions for their local projects and to foster quality partnerships with industry professionals.
France leads the way in building sustainable cities
There was high-profile participation from France, with its Sustainable City Club pavilion, under the aegis of the Economic Service of the French Embassy in Egypt.
The Club’s 23 member companies** showcased their expertise in construction materials, urban mobility, public utilities and services and technological solutions in connection with smart cities. This offered a practical approach to the Sustainable City theme, rallying companies* such as Atlantic, Orange, St-Gobain, Schneider Electric and Suez to get behind this issue.
“The French Embassy, with its Economic Service, reiterated its support for this initiative: seeing a brand as prestigious as Batimat come to Egypt responds to a tangible need for this country, which has launched several large-scale urban infrastructure projects, and Batimat is an opportunity to promote the expertise available from French companies for these projects. France’s Sustainable City Club stand, run by the Embassy’s Economic Service, which hosted 23 French companies, responded to this objective by introducing Egyptian decision-makers to French sustainable city solutions within Batimat Egypt”, explains Jérôme Baconin, head of the Economic Service at the French Embassy in Egypt.
Egypt Projects Summit: Egypt’s biggest construction industry event
Alongside these three shows, the Egypt Projects Summit was a two-day opportunity, to bring together more than 600 industry professionals (engineers, manufacturers, designers, architects, importers, distributors and investors) to discuss key issues in the rapidly developing Egyptian market, and specifically the construction sector.
“Egypt has a growing economy, a booming market, and a shining vision of its future needs. Egypt is sending a clear message about its economic reform, which is soon to be implemented in the new context that is emerging after the financial crisis and Arab Spring of recent years”, explains Dr Nevine Abdelkhalek, Vice-President of ECG SA (Engineering Consultants Group) and President of Egypt Projects.
*Organised under the high patronage of the Prime Minister, Shrief Ismail, and opened on 9 March by the Minister for Housing and Urban Development, Mostafa Madbouli, the Minister for Trade and Industry, Tarek Kabil, the Advisor to the President on national and strategic projects, Ibrahim Mehleb, the President of the central authority for the Suez Canal economic Zone, Dr Ahmed Darwish, and CEO of the Egypt new capital project, Ayman Ismaiel.
**Full list of companies present at the Club:
– planning and surveys (EGIS, SETEC, Antea)
– construction materials (Lafarge, Saint Gobain Gyproc et Saint Gobain Glass, Consolis, Chryso, CSSI),
– energy (Schneider Electric, EDF, GE Grid, GEIS, Atlantic),
– transport (Poma, Alstom, Systra), water and waste (Véolia, Suez),
– ICT (Orange, Thalès),
– security (SMS),
– financing solutions (Crédit Agricole).